About

A Producer, Editor and Creative with a career built around turning ideas into finished work.

I’ve spent decades working across commercials, branded content and entertainment, producing and editing projects from concept through production, post and final delivery.

My background is a little different from a traditional producer’s. I came up through editorial, so I understand not only how to manage a production, but how the pieces ultimately come together to tell the story. I’ve worked with agencies, brands, directors, production companies, editors, VFX artists and creative teams to solve problems, build the right teams and get ambitious ideas made.

I’m also exploring how generative AI is changing creative development and production - using emerging tools for ideation, visual development, prototyping and new forms of storytelling.

I produce. I edit. I create. And increasingly, I’m interested in what happens when all three collide.